NYC °CoolRoofs, an initiative of NYC Service and the NYC Department of Buildings, encourages building owners to cool their rooftops with a white reflective coating that reduces energy consumption, cooling costs and carbon emissions. Utilizing the power of volunteers, NYC °CoolRoofs aims to coat 1 million square feet of rooftop each season. The program supports New York City’s goal to reduce greenhouse gas emissions by 30% by 2030.